Keller Williams UK
Brentwood rental homes

Brentwood rental homes

12,083 People Live in Rented Accommodation in Brentwood

That number surprised you didn’t it? With the General Election done, I thought it time to reflect on renting in the manifestos and party-political broadcasts and ask why?

As the best way to tell the future is to look at to the past, so we decided to look at the number of people who rented a century ago (1920’s), and surprisingly 76% of people rented their home in the UK (as renting then was considered the norm). Yet in the latter part of the 1920’s, builders of the suburban housing estates with their bay fronted semis started to sell the dream of home ownership to smart renters.

Up until the mid 1920’s, the mortgage had been seen as a millstone around your neck. Now, due to some clever marketing by those same builders, it was started to be seen as a shrewd long-term investment to buy your own home with a mortgage. It fuelled the ambitions and goals of the up and coming well-to-do working class who reclassed themselves as lower-middle class. Meanwhile, the Government encouraged (through tax breaks) people to save in Building Societies whom in turn lent the money to these up and coming new homeowners through mortgages.

Roll the clock forward to the decade of the young Elvis, Chuck Berry, and Bill Haley (1950’s) and still 72% of Brits rented their home. Homeownership had boomed in the preceding 30 years, yet so had council house building. Then, as we entered the 1960’s and 1970’s homeownership started to grow at a higher rate than council housing.

The rate of homeownership started to drop substantially after the mid 1990’s, and now we roll the clock forward to today, there is no stigma at all to renting … everyone is doing it. In fact, of the…

51,983 residents of Brentwood, 12,083 of you rent your house

from either the council, housing association or private landlords – meaning 23.2% of Brentwood people are tenants. Yet read the Daily Mail, and you would think the idea of homeownership is deeply embedded in the British soul?

39,144 Brentwood people live in an owner-occupied property
(or 75.3%)

So, we have a paradox – homeowners or renters? The reason we suggest this, is, we noticed on the run up to the Election that housing was used at the General Election as way to get votes. This is nothing new, as all parties have always used housing to get votes, although previously it was about which party would build more council houses in the 1950’s through to council Right to Buy with Thatcher (and everyone since) – running election campaigns promising everybody their own home in one way or another.

Yet, did you notice at this election something changed? The parties weren’t talking so much about increasing homeownership but about protecting the tenant. It seems the link between homeownership as the main goal of British life is starting to change as we are slowly turning to a more European way of living. Renting is here to stay in Brentwood and incrementally growing year on year. You see, in Britain there is no property tax based on ownership, which many other western countries have. Instead Council Tax is paid by the occupier of the home (meaning the tenant pays – not necessarily the owner).

Both parties wanted to end no-fault evictions (which is a good thing), yet Labour went further and mentioned rent controls in their manifesto. As we have mentioned before in other articles on the Brentwood property market, rents since 2008 (even in central London) have not kept up with inflation – so again was that another headline to grab votes/election bribe? The fact is the majority of new British households formed since the Millennium can now expect to rent from a private landlord for life – therefore the parties focus on this important demographic.

Yet even with the new mortgage relief tax rules for landlords and the 200+ of legislation that govern the private rental sector, buy to let is still a viable investment option for most investors in Brentwood. There has never been a better time to purchase buy to let property in Brentwood … but buy wisely. Gone are the days when you would make a profit on anything with four walls and a roof. Most importantly do your homework, take advice and consider your options.

 

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Bradley Taylor – Pentwortham Keller Williams Agent 

The estate agency industry is in the middle of a transition.

The traditional high street model is in decline. The online or hybrid sector has not gained any real momentum and is also suffering. As a result and with many years of experience in both, I decided to offer a bespoke service evolving estate agency to the next level.

With the development of technology and social media, it is now so easy to get in touch with people. To communicate and generate new business. Bespoke agents are able to offer amazing levels of service.

Why Keller Williams

I selected to partner with Keller Williams, who is in fact the largest estate agent in the world with over 190,000 staff worldwide. They have been so successful because the business is set up to put the agent first and to help them achieve their full potential. This is a fair way to run an estate agent.

The staff doing the front line job are rewarded the most. This creates a better quality of life for them, a massive drive to succeed and deliver an outstanding job.

Resources

There are a few key areas that really sold it for me. Keller Williams has a vast amount of resources at its fingertips. Massive investment to future proof the company. Keller Williams has invested $1,000,000,000, (1 billion dollars) into tech research and development.

Technology is evolving at such a fast rate that agents without this will be left behind. Offering cutting edge technology is going to give Keller Williams agents an almost unfair advantage!

Fantastic value for money

A huge plus for me is working directly with Mark Readings. Having worked for Mark in a previous job I knew he had valuable knowledge and experience that has proved essential when starting my own company. In a nutshell, working alongside Keller Williams has substantially reduced my costs and made the whole process a lot easier than going it alone and learning lessons the hard way.

It has without a doubt made starting my own company infinitely easier than going alone.

Bespoke Preston Estate Agent

I have launched myself as a bespoke agent, combining my years of experience. Covering vibrant marketing strategies, expert negotiations and sales progression. Getting all the important areas of the estate agent experience to a 10/10.

Helping people achieve their goals is my primary drive, I want to create a business that stands the test of time.

Book a Pentwortham House Valuation here

 

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